In an era of severe budget cuts, the Dimond Neighborhood Association has a success story it can happily tell: members led an effort to keep the neighborhood post office from being closed, and succeeded–with what the US Postal Service called one of the best organized campaigns they had ever seen.

A steering committee of 17 neighbors organized residents, who then, collected over 7,000 signatures (in a postal district with 12,000 residents), meet with city council members and lobbied everyone they could think of for help. The outcome: the closure was rolled back and the PO will remain open.

What’s sweet to me is not only how these folks mobilized and made it happen, but how they used their Yahoo groups, email, and tech tools to support the project. The photo album of the party and the YouTube videos are good reminders of how powerful these tools can be to tell a story–and they’re fun to see.

Congrats, Dimond!

Here’s some of the YouTube video and photos they posted..”

http://www.youtube.com/watch?v=2-jZHYpJpys?feature=player_embedded

http://www.youtube.com/watch?v=pVmBHbnaO80?feature=player_embedded
And the photos.

About The Author

Susan Mernit is editor & publisher of Oakland Local (oaklandlocal.com) a news & community hub for Oakland, CA. A former VP at AOL & Netscape, & former! Yahoo Senior Director, Mernit was consulting program manager for The Knight News Challenge, 2008-09; was a 2012 Stanford Carlos McClatchy Fellow; and is a board adviser to The Center for Health Reporting at USC, Annenberg School of Journalism. She has consulted with many non-profit organizations on strategy, product development and social media/engagement, including Salon.com, TechSoup Global, Public Radio International and the Institute for Policy Studies/Economic Hardship Reporting Project, led by Barbara Ehrenreich.