Plaid Friday, a small business alternative to the frenzied craziness of big-name stores’ Black Friday, was originally birthed right here in Oakland. This November 29th, shop local and enjoy discounts, a pleasant shopping experience, and the warm fuzzies of supporting people in your community.

Wondering where to start? Black Swan Books, a beautiful Oakland bookstore with character aplenty, has a 20% discount on everything storewide. Browse modern and antique books and unique art and collectibles from around the globe. You’ll have a great time exploring and, odds are, come away with a perfect holiday gift, so be sure to swing by 4236 Piedmont Ave. on the 29th and take advantage of this opportunity.

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