Oakland native Diishan Imira noticed that the tiny hair salons and barber shops doing business in African-American communities do not tend to carry the styling gels and hair extensions that many of their customers want. Instead, salons typically refer customers to beauty supply stores rather than carry inventory that would add risk and expense to their small businesses.

In this, Imira saw one of those truly disruptive opportunities waiting to be filled. He launched Mayvenn, an e-commerce beauty supplies platform that allows hair salons to sell products to their customers without taking on inventory.

Now, five months old, Mayvenn is growing revenues 40 to 60 percent a month. And some customers claim to be doubling their revenues as well.

Read more at Live Work Oakland.

About The Author

Barbara Grady is a freelance journalist in the San Francisco Bay Area. You can reach her at barbara@oaklandlocal.com

2 Responses

  1. ToshRene

    I love Mayvenn Hair! I am one of the many stylist selling this hair and my clients are happy! Shop with me at ToshReneDoesMyHair.com for 25% off 3 or more bundles!!

    Reply
    • Cachet Craig

      Mayvenn is bomb! love the hair and so do my clients. I cant rave enough. Visit my site Bundlesche.mayvenn.com

      Reply

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