Oakland Local

By the Post News Group

The founder of the website “Outdoor Afro,” Rue Mapp of Oakland, has been selected as the recipient of the National Wildlife Federation’s (NWF) 2014 Communications award.

Mapp is receiving this prestigious award for her dedication to environmental education and passion for connecting African-Americans with nature. She will receive the award on Wednesday, April 30 at NWF’s Conservation Achievement Awards in Washington D.C.

Mapp has worked for more than two decades with digital media to reinvent African-American connections to nature, and in 2009, Outdoor Afro was born.

As the founder and CEO of the social media and urban leadership network, Mapp has motivated African-Americans across the nation to spend more time in nature.

“Rue Mapp is an innovative individual who has sought to create a greater connection between African-Americans and the environment through the use of online technologies,” said Larry Schweiger, president and CEO of the National Wildlife Federation.

Mapp serves on National Wildlife Federation’s California Advisory Council. She was also appointed program officer at the Stewardship Council’s Foundation for Youth Investment, where she served for two years managing its grant-making program.

Recognition for Rue Mapp’s innovative and effective ideas has been honored by the Obama administration. She was invited to the White House to participate in the kick-off of America’s Great Outdoors initiative and the launch of Michelle Obama’s Let’s Move! Campaign.

Backpacker Magazine named her a Hero, she was placed on the Root 100 of the top African-American achievers and influencers for 2012, and she was named a NewsOne for Black America “Game Changer” in 2013.

Cross-posted from the Post News Group, April 7, 2014: http://postnewsgroup.com/blog/2014/04/07/outdoor-afro-founder-wins-wildlife-federation-achievement-award/.

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