Weyland Southon in a relaxing moment, 2008.
For the past 10 years, KPFA’s hip-hop public-affairs program, “ Hard Knock Radio” has played an often innovative, groundbreaking and important role in bridging the gap between progressive politics and the cultural activism of the hip-hop generation.
Hard Knock's co-founder and producer Weyland Southon has been behind the boards, in the studio and, frequently, in the field for the show’s entire run. But due to the recently-announced budget cuts mandated by KPFA’s parent organization, the Pacifica Foundation, Southon announced he has accepted a severance package and will be leaving the station.
Southon's departure comes at a critical time. Hard Knock’s days may be numbered; according to a recent SF Bayview article, KPFA board member and Media-Alliance Executive Director Tracy Rosenberg has revealed a proposal was submitted to "remove Hard Knock Radio from the 4 p.m. evening slot and replace it with a syndicated Baltimore NPR program hosted by Michael Eric Dyson."
Is this the end of the line for Hard Knock Radio? And what will this mean for local artists, activists and community members who relied on the show as an alternative to what many say is brain-dead, corporate hip-hop programming at urban commercial stations?
In a lengthy, emotional and often brutally-honest interview, Southon explained his reasons for leaving, his take on the ongoing conflict between KPFA staff and management and, most importantly, Hard Knock’s legacy. Here are some excerpts:
Q: Rumor has it you accepted a severance package after more than a decade at KPFA as producer of Hard Knock Radio. If so, why did you
choose to walk away at this point?
A: My decision to leave HKR was made years ago, but for various
reasons – mostly loyalty and obligation to the listeners, the movement, and my
co-workers – I felt compelled to stay. I came close to leaving many times … I
left because I finally accepted the fact that my talents were not going to be
allowed to flourish, that my show would never reach its ultimate potential … .
But I’m not gonna lie … It was the single hardest decision I ever had to make in
my entire life. I helped create Hard Knock Radio, I lived it and breathed it
24/7 for 10 years. It was very emotional and heartbreaking. At the conclusion
of my final interview the microphone was wet with my tears. When I was signing
off for the last time I could barely speak because I got so choked up. For me,
it marked the end of an era. I can only hope it also marks the beginning of a
new one.
Q: So, what’s really going on at KPFA? We’re hearing reports of labor
issues, hostile management, lots of infighting (as usual), layoffs and budget
cuts. What’s your take on all this?
A: I get asked this question a lot … Pacifica and KPFA would never be in this crisis if they had the
capacity, flexibility and inclination to explore new, creative ways of
fundraising.
Q: How would you characterize the relationship between Pacifica management and station staff at this point?
A: The relationship is embarrassingly unprofessional, highly politicized,
irreconcilably fractured and extremely toxic. It’s been that way since long
before I started. There is little or no constructive interaction. In order for
me to operate, it got to a point where I ignored it all, choosing instead to
focus only on making good radio, doing great interviews.
Q: As far as Hard Knock is concerned, didn’t that show come out of the
battle with Pacifica management over diversity issues, back in 1999? Can you
give us more context here?
A: Bay Area hip-hop gained some political leverage in lefty circles when we
joined the ranks of progressive whites in their fight to save KPFA from a
previous boardroom-mandated take-over. We organized hip-hop dance parties,
concerts and ciphers on MLK in front of the station. Slam poets, members of
Heiro and The Living Legends, and many others performed in the street. We
organized a concert at the Justice League featuring The Coup and then-unknown Zion-I. I commissioned a “SAVE KPFA” Graffiti mural that was painted by Ariel
Sheperd and the late DREAM of TDK. Wheat paste posters by DOZE and STAT7 went
up all over the Bay and Fresno. The Old Guard organized a tired-ass folk concert at Berkeley Community Theatre
with the usual suspects and we whorided it with Spearhead and turned that mutha
out. It was an amazing show of force and it was our generation of progressives
flexing our collective political muscle with the larger progressive community
for the first time. When we were done, people like Van Jones and Michael Franti were
household names. It was a great moment.
HKR ended up being the only on-air example of a new “KPFA Transformation Plan”
that was the result of community meetings involving listeners, paid and unpaid
staff and a young, emerging media justice leadership that was part of a
parallel emergence of hip hop activism and scholarship. We demanded a prime
time slot and 4 p.m. was our target because the existing plan was to re-run the
morning broadcast of “Democracy Now.” We got the slot, but it became a daily battle to prove
our worth and in the end, I lost the will to continue fighting.
Q: Looking back, what are some of the highlights of HKR? You know, the
on-air moments you’re most proud of?
A: There are far too many to name. We did so much stuff: Our trips to Cuba and Haiti stand out. Our unorthodox coverage of the 2004 RNC was
nuts. Our reports from New
Orleans during the
Katrina Tribunal were key. Everything we did during the epic fight against Prop.
21. Everything we do to expose police brutality and the prison industrial
complex. All the live broadcasts we did from spots as varied as the hottest nightclub to
the coldest prison yard. Our on-air arts and entertainment journalism has no
equal in commercial or public radio.
It’s a pretty expansive legacy. As I cleaned out my office and looked upon our
archive of work, I was in awe of how much we accomplished in 10 years … . There is
no doubt that we changed the game in public radio. Before us, Terry Gross interviewing RZA
or Mos Def or Questlove was absolutely unimaginable. We made hip hop a
legitimate topic that was deserving of intellectual discourse. Before us, most
public radio regarded hip hop as low-rent music with little or no cultural
significance. Nowadays, you can hear some pretty decent slaps across the board
from “Democracy Now” to “Marketplace.”
I am also very proud of the folks I mentored on HKR: Favianna Rodriguez, who is
now a very well known graphic artist; Nick Huff, who went on to found HardKnock
Records and HardKnock TV in Los Angeles; and Mandana Mofidi who went from being
my intern to being hired as a “60 Minutes” producer to being accepted as a Fulbright Scholar. I put
many others on as special correspondents, including Youth Radio’s Nishat Kurwa,
The Green Deen Ibrahim Matin who now hosts “The
Takeover,” community organizer Malkia Cyril
and author Rebecca Walker, to name just a few.
Q: What do you think the show has meant for the hip hop and
multicultural community in the Bay Area?
A: We connected the dots between many social justice histories and narratives.
We built bridges between the hip hop Generation and the Civil Rights Generation. We also built bridges between the generations
that exist within hip hop. We spoke openly about race and class and created
dialogue between beefing communities of color, especially brown and black
folks. We stretched the notion of what hip hop
radio programming could be. We took it way
beyond the music of rappers and DJs. We shined a light on the hip hop activist
and politician, the hip hop classical composer and jazz player, the hip hop
author and the hip hop scholar, the hip hop scientist and the hip hop chef. We
also refused to be victims and were unapologetic in celebrating our victories
and triumphs. We elevated hip hop culture in a way that no other radio program in the world has.
Ever.
We also broke tons of music long before our mainstream counterparts were given
permission to bump the same groups. Mistah F.A.B., Goapele, Zion-I, Lyrics Born, K'naan, dead prez, Talib Kweli, M.I.A. and countless other underground heavyweights got
their first real spin on HKR.
I know we had and continue to have a positive and significant impact on
progressive hip hop. I was interviewing 40Love about their award-winning debut
album that made some noise last year. They told me they actually grew up on HKR
from middle school through high school and into college. They used to rush home
to catch it at 4 p.m. and would soak everything up. They told me how HKR
inspired their craft and made them the type of hip hop artists they are today. Knowing we had an
impact on them like that deeply humbled me. It helps me remember that HKR is a
true blessing.
Q: What do you think this means for the future of community
radio? Are we seeing a precedent being set as far as eliminating diversity on
the airwaves and using the pretext of financial woes to justify it?
A: If KPFA becomes strictly volunteer-run, I guarantee there will be no
diversity on KPFA airwaves. Working people will be ghettoized in late night
slots and the upper classed and privileged few will dominate the prime daytime
slots. Production standards will nosedive and the resulting programming will
not resonate with audiences that require more than some talking heads
pontificating on soapboxes. If this is the end game, people of color and other
disenfranchised communities will lose big.
Thank you, Weyland, for all your great work and for the power and candor of this interview.
Good luck in your future endeavours, Weyland.
"We got the slot, but it became a daily battle to prove our worth and in the end, I lost the will to continue fighting".
I know. I'm sorry management at KPFA has largely been such an obstacle for much of the last decade. I think better days are coming soon.
Hard Knock Radio has been a major highlight of KPFA's programming over the last 10 years. Thanks to Weyland for taking listeners along on his musical and political journeys.
Hard Knock Radio has been a major highlight of KPFA's programming over the last 10 years. Thanks to Weyland for taking listeners along on his musical and political journeys.
Many thanks to Weyland for his contributions to hip-hop, the bay, and progressive activism. Without Hard Knock Radio... well, I wish KPFA the best.
You'll be missed Weyland. Thanks for all you have given and taught us.
I hope you might change your mind and stay. Best wishes in everything you do.
~Carol