Trainings

Non-profit community site Oakland Local is both a media platform and a capacity building organization. Events, trainings, workshops, one-on one coaching, internships and mentoring are at the heart of our goal to help Oakland's under-served communities make their voices heard and their concerns discussed.

January 2012

Jan 19: Job seekers 101: Reputation/Identity management, 4-5:30 PM, $35-$50
Looking for work? Want to present a professional image? Get started by making sure you’re showing up professionally online—and learn how to fix things if you’re not. Limit 15.
Instructors: Susan Mernit, Kwan Booth
REGISTER: http://bit.ly/ryx8ST

January 20, OLA Social media clinic, 12-2, $15
Need some advice? Join the Oakland Local Academy team at our drop-in hours. We’ll be available to coach you on social media problems and questions. Limit 12.
Instructors: Susan Mernit, Kwan Booth, Debi Mason
REGISTER: http://bit.ly/tDPEGc

Jan 25: Job seekers 102: Using LinkedIn, 4-5:30 PM, $35-$50
Looking for work? What’s your strategy? Take this hands-on workshop on LinkedIn and find out how to get the most out of pitching yourself, networking, and finding jobs on this essential platform. Limit 15.
Instructor: Susan Mernit
REGISTER: http://bit.ly/uFjr97

Jan 30: Newsletters 101: How to make a newsletter people will read, 6:30-8 PM,  $35
Do you have a newsletter for your group, business or project? And does anyone read it? This hands-on class is for people who have a newsletter, but want to make what they have better—increasing their open rate, click-though and subscriber rate. Limit 15.
Instructor, Debi Mason
REGISTER: http://bit.ly/ucBNbd

February 2012

February 1: Newsletters 102: Building landing pages & measuring results, 6:30-8PM, $35
You have a newsletter. Now what? Hands-on class with Oakland Local Academy’s experts on how to build newsletter landing pages and measuring results for your newsletter.
REGISTER: http://bit.ly/veYRqH

February 13: How to hire a social media consultant (Social media week session), 6:30-8 PM,  $10
Social media week special: Is everyone a social media consultant these days? How can you decide whether the person you want to hire to help you with social media marketing has the skills you need? Join a panel discussion moderated by Oakland Local Academy’s Susan Mernit, and featuring local Oakland social media experts TBA.  Limit 45.
REGISTER: http://bit.ly/sOkWtu

Feb 15: Job Seekers 201: Deep dive into LinkedIn, 4-5:30 PM, $50
Building on our January workshop, this is a session for people who already have a Linked-In account, but want hands-on advice on using LinkedIn more effectively in their job search. Participants will need to share their LinkedIn profile and job search goals before first session.  Limit 10.
Instructor: Susan Mernit
REGISTER: http://bit.ly/t9u8hf

February 17, OLA Social media clinic, 12-2, $15
Need some advice? Join the Oakland Local Academy team at our drop-in hours. We’ll be available to coach you on social media problems and questions. Limit 12.
Instructors: Susan Mernit, Kwan Booth, Debi Mason
REGISTER: http://bit.ly/soH3vb


March 2012 

March 6, The new Google analytics for site operators, 6:30-8  $50
Are you managing a web site? Do you have a good understanding of how Google Analytics can help you make business decisions? This hands-on workshop is for site operators who already have Google analytics installed but need to learn more about working with this data. Limit 15.
Instructor: Susan Mernit, Google Analytics expert.
REGISTER: http://bit.ly/utkXXe

March 16, OLA Social media clinic, 12-2 PM,  $15
Need some advice? Join the Oakland Local Academy team at our drop-in hours. We’ll be available to coach you on social media problems and questions. Limit 12.
Instructors: Susan Mernit, Kwan Booth, Debi Mason
REGISTER: http://bit.ly/v4PpAE

Upcoming OLA programs and workshops

In the works:

•    eBooks workshop weekend: How to produce & market digital e-books
•    Mobile for media and non-profits, what you need to know
•    Summer investigative reporting workshops for high school students and for middle school girls

WANT TO STAY INFORMED ABOUT TRAININGS AND WORKSHOPS? EMAIL TRAINING@OAKLANDLOCAL.COM with sign me up in the subject line.

View and download the Winter schedule:

OLA2012classesatTechLiminal

 

PAST TRAININGS AND PROGRAMS INCLUDE

Social media for job seekers: Identity and reputation management

Online selling for the holidays workshop: Easy tips to build your business

  • Code for Oakland, June 4, 2011, a hack day with Oakland data
  • Social media for small business series (held with Oakland Merchant Leadership Forum and Oakland Grown), October-November 2011
  • Telling your story: Workshops for Food Access workers and their allies (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Embedding video and audio in your site (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Google analytics, Search Engine Optimization(SEO) and Facebook Insights (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Getting started with Twitter and Facebook (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • What is news? (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Webmaster series: September 2010 for non-profit site managers and coordinators

Oakland Local staff work as trainers and facilitators not only in Oakland, but around the country for The Knight Digital Media Center at USC Annenberg School of Journalism, Netroots Nation,the Renaissance Journalism Center at SF State, The Reporting on Health Fellowship Program at USC  and many other programs.

If you'd like to support training in your community, organization, or small business, please talk to us. Training@oaklandlocal.com

And if you are a foundation or corporation looking for worthwhile programs to support, please consider us.