Trainings

Our mission is to train and empower Oakland and East Bay, CA-area people learn skills that support economic development, job and college readiness at the same time that we help them to make their voices heard. We also provide skills building and development to our interns, community contributors and reporters, and we work with small business people to make them discoverable n search and teach them social media marketing. We also partner with school and youth organizations to teach these skills to youth and to help them share their views on issues.

Non-profit community site Oakland Local is both a media platform and a capacity building organization. Events, trainings, workshops, one-on one coaching, internships and mentoring are at the heart of our goal to help Oakland's under-served communities make their voices heard and their concerns discussed.

WANT TO STAY INFORMED ABOUT TRAININGS AND WORKSHOPS? EMAIL TRAINING@OAKLANDLOCAL.COM with sign me up in the subject line.

WHAT WE’RE TEACHING: JUNE 2012

Tweet like a Boss: Twitter Tips for Business

Twitter is about so much more than posting what you’re having for lunch. There’s a lot that can be done in 140 characters. This powerful micro-blogging platform allows savvy business owners the chance to build their brands, grow their following, listen and interact with their communities and increase sales and opportunities. This class will go beyond basic best practices and dig into brand building, developing marketing campaigns and maximizing third party tools to increase business.   

This is an intermediate level class with presentation and hands on components. If you have a laptop, bring it.

Like this Page: Facebook Marketing for Business

The Facebook community rivals many countries in size and it’s become crucial for small businesses to develop strategies for navigating this influential platform.  This session will include an overview of the newest Facebook business pages, detail the ins and outs of developing effective content, third party applications that can increase your influence and sales and how to use Facebook Insights to track your audience and increase your effectiveness.

This is an intermediate level class with presentation and hands on components. If you have a laptop, bring it.

Ready, Set, Win!: Planning your online strategy

You’ve got a Facebook business page, you’re tweeting, you’re blogging and starting a newsletter. Now how do you manage everything and use it to help your business? This session will focus on identifying your audience and picking the right tools to reach them, developing your online marketing plan, publishing content across several platforms and measuring your success and progress.

This is an intermediate level class with presentation and hands on components. If you have a laptop, bring it.

Show me the numbers: Measuring your online success

How do you really know if your online marketing is working? Come to this class and find out! This session is designed for small business owners wanting to gain a better understanding of how to use measuring tools like Google Analytics, Facebook Insights, Klout and Social Mention to measure successes, fine tune your online message and build partnerships based on shared interests.  


You.com-Managing your Online Brand

As online identities continue to influence our real world lives it’s become crucial for anyone using the Internet to diligently manage their online reputation. No matter if you’re a jobseeker, a business owner, a student or just someone interested in how they appear to the world, this session will give you tips and tools to take control of your virtual self. We’ll look at managing search results, resumes and business networking, privacy settings on various networks and how to setup alerts and filters to track your identity.  


Share it: How to get your news covered by local media

How can you get local media to engage with your news, event or story instead of ignore it? And if you’re a small organization with no communications person, how can you still get  the media coverage your organization needs?  This hands-on session shares tips, tools, strategies and best practices.

This is a beginning level class with presentation and hands on components. If you have a laptop, bring it.

Blogging 101: Best practices

What does it take to be an effective blogger? How important is original content, photos, videos to starting a blog? What are some basic sure-fire tools and strategies?

This is a beginning level class with presentation and hands on components. If you have a laptop, bring it.

Getting government data: How to file a Freedom of Information Act request and/or use the Sunshine Laws to get information

Any U.S. citizen, foreign national, foreign government, state government, partnership, corporation, or association may make a FOIA request—but most don’t. How do reporters dig into government data and find out information the public doesn’t know?
Find out how to make requests for government data at the federal, state, county and city level.

This is an intermediate class with presentation and hands on components. If you have a laptop, bring it.


Social media marketing and your craft business: what works best?

There’s so much out there and so many people are solo crafters! How do you sort through Etsy, Facebook, Pinterest, Tumblr, Twitter, etc to figure out what can work to help market YOUR goods and services? And how do blogging , photography and curating links fit into the above? This is both a best practices and share strategies session.

This is an intermediate class with presentation and hands on components. If you have a laptop, bring it.


CONTACT TRAININGS@OAKLANDLOCAL.COM FOR MORE INFO TILL WE HAVE THEL LINKS UP

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PAST TRAININGS AND PROGRAMS INCLUDE

January 19: Job seekers 101: Reputation/Identity management

January 20, OLA Social media clinic

January 25: Job seekers 102: Using LinkedIn

January 30: Newsletters 101: How to make a newsletter people will read

February 1: Newsletters 102: Building landing pages & measuring results

February 13: How to hire a social media consultant (Social media week session)

February15: Job Seekers 201: Deep dive into LinkedIn

February 17: OLA Social media clinic

March 6: The new Google analytics for site operators

March 16: OLA Social media clinic,

ALSO

Social media for job seekers: Identity and reputation management

Online selling for the holidays workshop: Easy tips to build your business

  • Code for Oakland, June 4, 2011, a hack day with Oakland data
  • Social media for small business series (held with Oakland Merchant Leadership Forum and Oakland Grown), October-November 2011
  • Telling your story: Workshops for Food Access workers and their allies (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Embedding video and audio in your site (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Google analytics, Search Engine Optimization(SEO) and Facebook Insights (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Getting started with Twitter and Facebook (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • What is news? (Funded by the California Endowment), April 2010-January 2011  (See the open-source curriculum we built at Curriculum of Change)
  • Webmaster series: September 2010 for non-profit site managers and coordinators

Oakland Local staff work as trainers and facilitators not only in Oakland, but around the country for The Knight Digital Media Center at USC Annenberg School of Journalism, Netroots Nation,the Renaissance Journalism Center at SF State, The Reporting on Health Fellowship Program at USC  and many other programs.

If you'd like to support training in your community, organization, or small business, please talk to us. Training@oaklandlocal.com

And if you are a foundation or corporation looking for worthwhile programs to support, please consider us.