Popuphood Presents Fashion Friday on the Plaza, a slew of mobile fashion trucks and local wine folks to Frank Ogawa Plaza for a fun and FREE happy hour shopping event. 8 trucks, one night, all style.

You’ll get to sip wine, peruse clothing, accessories, and housewares by local and national designers, get snapped at the photo booth, pretty yourself up at our mobile beauty parlors, and more. Whether you’re a nine-to-fiver near the Plaza looking for some retail (and booze) therapy before the schlep home, or an Oaklander with a burning hole in your pocket and a penchant for fun, come on down and support mobile retailers!

We’re excited to be partnering with both the City of Oakland and the West Coast Mobile Retail Association for this event. This Plaza event is just one stop on the association’s West Coast Mobile Retail Road Trip – the tour begins in Seattle on June 14, and rolls into Oakland to park at The Plaza for Fashion Friday. The trucks will continue on to San Francisco and then Los Angeles, ending up in San Diego for their last stop on June 30. (A special thanks to Christina Ruiz of TopShelf Boutique and Katie McCarthy of Stop, Shop & Roll.)

Popuphood is throwing Fashion Friday a part of our ongoing effort to bring vibrant events to the heart of Oakland’s civic life – The Plaza. All summer long we’ll be supporting local small businesses at our HQ with events, workshops, and Pop-ups! Our Popuphood incubation program helps businesses go from pop-up to permanent and mobile retail trucks often roll towards a brick-and-mortar shop. The City of Oakland is pleased to be involved with this event as a part of their efforts to re-engage people with The Plaza and support our Vacant to Vibrant program. Read up on Popuphood’s ongoing involvement with The Plaza on our blog.

Be sure to RSVP on Eventbrite and spread the word.



Made in California, their gear is printed by hand in the heart of Oakland, with proceeds supporting spirited community projects.


SF’s first boutique on wheels offers hip and unique women’s wear at affordable prices, including new, vintage, and upcycled items.

Stop Shop & Roll

A unique mobile boutique that specializes in women’s and men’s accessories and necessities.

The Butlers Pantry

Serving up style for your home and kitchen, they offer the latest in home decor, kitchen gadgets, and cookware.

Pretty Parlor

The ladies of this mobile beauty parlor are true experts of their trade and passionate about waxing, skincare, and make-up.

JasyB Boutique

JasyB offers one-of-a-kind, hand selected fashion items from around the world, including dresses, tops, and accessories.

Just Because

A one-stop shop for the latest fashion trends.

Go Go Glam

This beauty boutique on wheels offers waxing, aesthetician and make-up services.

All Smiles Photo Booth

This mobile photo booth will give you a reason to look your best!

Transportation: BART, bike, and handicap accessible. Right outside the 12th Street BART Station (14th Street Plaza exit). Near the free B shuttle line.

Fashion Friday Back

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