Hack the Hood, a new summer program launching this month, trains local youth in web tech skills and then send them out to help local small business become visible online by making sure their listings show up in local maps and directories and their information is visible on the mobile web. Funded by The Oakland Fund for Children and Youth and the Thomas J Long Foundation, Hack the Hood is being presented by The Center for Media Change, Oakland Local and United Roots. This summer, in partnership with KONOGate, the Uptown/Lake Merritt and the Downtown Business Association, and with the support of Ask.com, Facebook, Google, Pandora, Spark Art, Arizmendi, and a number of other organizations, Hack the Hood youth will help local small business become more visible online and teach relevant tech job skills to our to youth.

If you are a small business with a brick and mortar address (ie not web-only), and your business is in the Konogate, Uptown, and Downtown areas of Oakland CA, we’re interested in helping you become more visible online, sign up here  or get in touch at Hackthehood@oaklandlocal.com

If you qualify, our program can help you:

  • Create a mobile-friendly one page website
  • Improve your listings in such as Google Maps, Google Places, and other directory sites–most Oakland businesses do not show up in these listings
  • Optimize your site’s code so that customers can easily find you through search engines (SEO)

Trusted Assistance
Hack the Hood is a partnership by local non-profits, partnering with various local merchant associations, and funded by the City of Oakland, Google, and the Thomas J. Long Foundation. Youth are trained and mentored by tech, education, and workforce development professionals who are expert specialists in their field.

Want to benefit and get involved: sign up here

HTH is also looking for adult mentors and volunteers, for more info, check out our site

If you or your business would like to sponsor or support local youth and small business development in Oakland, please contact us!

About The Author

Susan Mernit is editor & publisher of Oakland Local (oaklandlocal.com) a news & community hub for Oakland, CA. A former VP at AOL & Netscape, & former! Yahoo Senior Director, Mernit was consulting program manager for The Knight News Challenge, 2008-09; was a 2012 Stanford Carlos McClatchy Fellow; and is a board adviser to The Center for Health Reporting at USC, Annenberg School of Journalism. She has consulted with many non-profit organizations on strategy, product development and social media/engagement, including Salon.com, TechSoup Global, Public Radio International and the Institute for Policy Studies/Economic Hardship Reporting Project, led by Barbara Ehrenreich.

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