How many huge, bright LED-illuminated electronic billboards does Oakland need (see February Yodeler, page 8)?

Currently, three billboards stand close to the Bay Bridge, west of the toll plaza, and five more are planned on the Oakland Army Base property (all along the I-80 corridor). The light pollution affects residents, drivers and wildlife.

We understand Oakland’s need for revenue, and the temptation of the offers of the billboard companys. The process of gathering input for the reuse plan for the Oakland Army Base was long and complicated, involving community stakeholders (primarily social-justice advocates and organized labor) and developers. The five approved billboards were sold to the public as a funding mechanism for youth job training.

The billboards are on a 66-year lease to Foster Media, with little oversight over revenue streams and income. Some of the advertising revenues will go to Prologis,a company that is in a joint venture with Phil Tagami’s California Capital & Investment Group, who are then expected to allocate a certain amount each year to the job training center.*

Unfortunately, the environmental community did not participate in the process. While we all agree on the importance of youth job training, we do not believe that billboards are the way to fund it. It is too late to pursue a legal challenge at the city level against the already-approved billboards, even though there is an Oakland ordinance which bans freeway billboards and Caltrans has oversight.

We are now working to prevent any more billboards from being approved by the City Planning and Zoning Department (and the City Council). Scenic East Bay, a loose coalition of local activists, is trying to organize public opposition, to let the City Council know that selling billboards is not the way for Oakland to pay for needed public services.

We have heard that 7 to 14 additional billboards are in the works, though we don’t have official confirmation or details. The Sierra Club has written a letter opposing billboards near the proposed new park at the Bay Bridge Toll Plaza, and will continue to advocate against light-polluting billboards that are harmful to wildlife and pedestrians.

What You Can Do

For more information see In particular, sign the petition there to let your elected leaders know that you oppose light-polluting billboards as a way to pay for needed public services.

Kent Lewandowski, Executive Committee, Sierra Club Northern Alameda County Group

This article is republished from the Yodeler, the newspaper of the Sierra Club San Francisco Bay Chapter.


*August 15, editor’s note(SM): Correction-– The article erroneously described Phil Tagami as an officer of ProLogis. Mr. Tagami’s company, California Capital & Investment Group, is partner in a joint venture with Prologis to develop the Oakland Army Base project.

Editor’s Note: This piece reflects an individual opinion and is not a reported story from Oakland Local. Oakland Local invites community residents to share their views about events and issues in Oakland. See our guidelines.

About The Author

The Yodeler is the newspaper of the Sierra Club's San Francisco Bay Chapter. It is mailed to the 26,000 Club members in Alameda, Contra Costa, Marin, and San Francisco Counties. You can also subscribe by sending $8 to: Sierra Club Yodeler 2530 San Pablo Ave., #I Berkeley, CA 94702 or follow us at

2 Responses

  1. Daniel

    This is the view I’ll have from my condo. Please help fight this horrid billboard blight. They are distracting to drivers and the lights are too bright.

  2. GoodNeighbor

    These billboards prevent our brains from entering normal sleep cycles required for BOTH physical and mental health. Look up “blue light” and see how disruptive these kind of outdoor advertising can be. Anyone within visibility of these locations needs to be EXTREMELY concerned, especially those with children who’s brains are still developing.


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