This past Friday, local writer/editor Matt Werner and a crew of contributors published the first print issue of Oakland Unseen, a 16-page print newspaper satirizing Oakland and local issues.  Leading with a story and cartoon by local Susie Cagle on gentrifying hipsters leaving Oakland (that’s a joke, right?), the paper has multiple humorous stories that show a deep understanding of local lore, issues and personalities.

Oakland Unseen started as a Tumblr that Werner created last October; the stories got enough traffic to make Werner think about print.

“What inspired me is that so often there is a lot of negative press about Oakland, either shootings, gang violence or side shows,” Werner told the Chronicle in a recent interview. “I thought there was a lighter take on the city. There is no political or economic objective, I just wanted to put it out there and see what the response is.”

 Here’s how to get your copy:

Download the PDF from DropBox:

Oakland Unseen features fake news stories and satire in the tradition of The Onion about life in Oakland and the San Francisco Bay Area.

Where to get the print version:

Oakland Seen distributed 2,500 copies for free throughout Oakland on October 4, 2013. Limited quantities of the paper are also available at the following locations for $1:


A Great Good Place for Books

Diesel Books – Rockridge


Pegasus Books – Rockridge

Spectator Books

25th Street Collective

Walden Pond Books


Moe’s Books

University Press Books

The paper is also available at select Oakland public library branches.

About The Author

Susan Mernit is editor & publisher of Oakland Local ( a news & community hub for Oakland, CA. A former VP at AOL & Netscape, & former! Yahoo Senior Director, Mernit was consulting program manager for The Knight News Challenge, 2008-09; was a 2012 Stanford Carlos McClatchy Fellow; and is a board adviser to The Center for Health Reporting at USC, Annenberg School of Journalism. She has consulted with many non-profit organizations on strategy, product development and social media/engagement, including, TechSoup Global, Public Radio International and the Institute for Policy Studies/Economic Hardship Reporting Project, led by Barbara Ehrenreich.

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