Anson Tsui and Steven Hsiao embarked on their first entrepreneurial venture while they were undergrads at UC Berkeley. As college students themselves, they had an insider’s track into the storied economy of college students’ late-night junk food cravings, so they dove into that economy headfirst by starting a fleet of food delivery services called things like Late Night Option, Pho Me Now, Munchy Munchy Hippos and Burrito Supremo.

As their fellow students studied or partied into the wee hours of the morning, Tsui and Hsiao turned munchies into money by delivering carne asada fries, cheeseburgers, pho and similar fare directly to students’ doorsteps.

“Our menu items were delicious,” Tsui told me, “but extremely unhealthy.”

The pair graduated in 2009 and continued running their food delivery business, but they felt bad about serving junk food and eventually decided to take a different approach. They started studying up on food sourcing and sustainability and soon emerged with an idea called SpoonRocket: a food delivery model based off of what they had already streamlined, but incorporating fresh and healthy ingredients instead. From there, SpoonRocket was accepted into Y Combinator, a Silicon Valley-based startup funding and incubator program that Tsui credits with changing their lives. Backed by Y Combinator and “some of the top names in [Silicon] Valley,” SpoonRocket launched in Berkeley in May of this year.

Read the whole story at Live Work Oakland


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