Nicole Lazzaro, founder of Oakland-based XEODesign, opened the curtains of a picture window behind her desk overlooking College Avenue, to reveal a super-sized “Clyde” Pac Man ghost, made of 1.5-inch orange Post-It notes. Clyde is the mascot of the hour, but for more than twenty years, XEOdesign has been thinking outside the maze.

Lazzaro will speak this week at the Game Developers Conference in San Francisco on emotional game design.  Her research has become core curriculum for industry insiders and her expertise recently brought her to the attention of  the White House.

Read more at Live Work Oakland.

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