By Alyssa Tomfohrde

Ninh Tran, CEO and founder of, is a twenty-four-year-old, self-proclaimed foodie who recalls his relatives in Vietnam “pushing food carts to make their rice money and feed the family.” These childhood recollections grew into a respect for the basic business concept, “what you don’t sell, you eat.” Ninh is full of sincerity when he says that in his heart, he wants to solve poverty. His love of street food and the entrepreneurial spirit sparked the idea for Trucksome. Trucksome is a free app that tracks food trucks in real time.

Ninh had his first California food truck experience at Old World, which served him up Eastern European and Jewish soul food through the window of a powder blue truck. Perhaps it was the Ruben Tacos or Schnitzelwiches that inspired him.

Ninh loved having easy access to a variety of delicious new foods. He wanted to be a part of this street food culture that was reminiscent of his upbringing in Vietnam and young adult life in the Czech Republic. It was amazing to him that professionally-trained chefs who could not afford to open a brick and mortar restaurant were able polish up an old truck and bring their food to the public. They were making decent money and proudly owning their own businesses with very little initial investment. Many truck owners are not that tech savvy and welcome assistance from a guy like Ninh, who wants to help point customers in their direction.

Read more at Live Work Oakland.

One Response

  1. Bigrandall

    Interesting, but the website says SF tracking only…..another example of the O being in the shadow of the City.


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