Oaklandish is expanding in Oakland once again–into Jack London Square, where  the Oakland Supply Company, their new “concept shop” –is going to be the next step in turning Oaklandish from a beloved t-shirt vendor and valued community business into a brand that can help showcase Oakland arts and artisans both to the local Oakland community and all the visitors, newcomers and others coming into the city.

According to CEO Angela Tsay, the new shop will provide a curated showcase of American-made artisan goods, ranging from leather goods to beauty products, local artisan foods, jewelry, and tabletop. A statement from the company said:

Located in the historic American Bag Co. annex, the inspiration for Oakland Supply Co. comes from the rich industrial heritage of the Jack London District in Oakland. By showcasing premium American-made goods, Oakland Supply Co. hopes to not only support the creation of more quality manufacturing jobs in the US, but also to move American consumerism towards a culture of craftsmanship and quality, rather than disposability.

Oakland Supply Company joins a booming district in Jack London Square, where restaurants, housing and retail development are all exploding.  Not only is the former Barnes and Noble site being developed for multi-use, wineries, spots to eat and drink, and new retail are all moving in to the area.

Last year Oaklandish opened a second store in the Dimond District at 3419 Fruitvale Avenue, which seems to be doing well,  and they have a main store at 1444 Broadway downtown, and new offices and warehouse space at 291 3rd Street.

The company is also rolling out merchandise for other cities–including Sacramento–through their There There brand.

Oaklandish is hosting a reception this Saturday, May 3rd, from 12 to 5 p.m. at Oakland Supply Co. (291 3rd Street). Chop Bar is sponsoring food (including a pig roast) and drinks. Yes, it’s free–and all are welcome!

About The Author

Susan Mernit is editor & publisher of Oakland Local (oaklandlocal.com) a news & community hub for Oakland, CA. A former VP at AOL & Netscape, & former! Yahoo Senior Director, Mernit was consulting program manager for The Knight News Challenge, 2008-09; was a 2012 Stanford Carlos McClatchy Fellow; and is a board adviser to The Center for Health Reporting at USC, Annenberg School of Journalism. She has consulted with many non-profit organizations on strategy, product development and social media/engagement, including Salon.com, TechSoup Global, Public Radio International and the Institute for Policy Studies/Economic Hardship Reporting Project, led by Barbara Ehrenreich.

One Response

  1. Naomi Schiff

    More precisely, the new location (congratulations, Oaklandishers!) is in the 10-block, 30-building Waterfront Warehouse District, which is on the National Register of Historic Places. The 1923 American Bag Building is one of about 30 buildings which are authentic remnants of Oakland’s shipping and industrial past. Jack London Square itself is a much later Port of Oakland development on the other side of the railroad tracks. The only historic building left there is the tiny but splendid Heinold’s First and Last Chance Saloon.


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